Signage can be extremely important for any business, no matter the size of it. An important consideration is how you plan to use your signage in your business. An attractive sign can make your business stand apart from other people in the same line of business.
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Exterior Signs
Signs are important in your marketing strategy. Exterior signs will draw attention to your place of business. Interior signs will help your customers locate merchandise or different areas that you want them to find easily. This can lead to more sales.
Exterior signs can be found in a number of shapes and sizes. Ground mounted signs are used to attract the attention of the customers that are passing by. Building mounted signs that are attached to the business are useful where there is a large foot fall of customers passing by, this will draw in their attention to explore more.
Signage As A Form Of Branding
Signs can be an important part of your marketing strategy for your business. Using your logo on the sign can help reinforce your brand. Some signs are visible 24 hours a day, 365 days of the year so it is a constant reminder for your customers.
Some businesses have limited funds and signage can be a cost effective form of marketing. This is great for any business just starting out too as they could be on a budget and want to utilise as many cost effective forms of marketing as possible, while also getting the word out about their business and brand.
Your according to Harrison from HBRSigns “signage needs to always match your branding. Building a brand presence is a big part of any business nowadays.” While you think about your perfect logo, colour schemes etc, you also need to keep it in mind that these factors will be reinforced everywhere, your signs, your business cards, branding merchandise etc. This will be consistent with what your customers know about your business already. Therefore, when they see your logo on signs, they will instantly recognise it as being your business and one to trust.
Vehicle Signage
Signs can also be used off the premises too. This could be signage on your vehicle, as a form of mobile advertising for your business. You can use signs that can be used at marketing and networking exhibitions too.
Pay Attention To Detail
Always pay attention to detail on your signage. You need to double and triple check everything as a mistake on your sign can not only cost you more money but make a customer wary of your business.
More customers will be more likely to purchase from a business that they have heard of, so the more times your signage will be seen the better.
Across the UK a survey showed that 83% of businesses consider signs, displays and graphics an integral part of their marketing strategy. So even though we have digital marketing and more and more businesses using a website, signage and graphics are still as important to connect with your customers as they were a long time before the internet.
