Whether you’re a start-up or you’ve been in business for decades, a competitive advantage is crucial in today’s market – regardless of what industry you’re in. And if you want to have a fighting advantage, you need to make sure your marketing and branding is of the highest quality. One of the best ways to do that is to ensure you work with high quality commercial printers.

So, what is commercial printing and why is it so important for your business?

What is Commercial Printing?

Commercial printing is the process of making hard copy marketing or advertising material for a business or event. There are many types of printing companies that can make a wide range of products for you, from business cards and brochures to large street signs, t-shirts and trade show materials.

Benefits of Commercial Printing

Using a commercial printer has many benefits, from helping you to build your brand through quality marketing material to boosting sales with great promotions. You could be printing business cards to hand out to potential customers that walk into your store (and don’t purchase anything) or giving away t-shirts at the local business trade show. Either way, people are more likely to remember your brand if you have high quality promotional material (and even better if its free).

Commercial printing has other benefits as well:

  • Ensures high quality end products
  • Offers consistent colour that is vibrant
  • Is fast and efficient, particularly for bulk printing
  • Customised to suit your business needs
  • Saves money – no purchasing expensive printing equipment yourself
  • Plenty of variety, with different types of printing available

Types of Commercial Printing to Consider

Commercial printing is a great way to stand out from your competitors, allowing you to be creative with your marketing material. There are five types you may wish to consider when setting out your marketing plan and budget:

Benefits of Multifunction Printers for Your Business | Frontier Business Products

  1. Digital printing: allows you to print high quality items in full colour, customised and in smaller quantities. It’s ideal for banners and letterheads, magazines and flyers, but can also be used for promotional apparel, labels, boxes and more.
  2. Offset printing: Also known as offset lithography, this is often used for large print jobs that demand vibrant colours, clear pictures and great results. It is affordable (printing 100,000 copies won’t cost much more than printing 10,000 copies), though it takes longer than digital printing.
  3. LED UV: produces high quality printed products and is better for the environment than other methods, using UV light to help the ink dry. LED UV printing can be used to produce posters, books, brochures, magazines, flyers, and so on.
  4. Flexography: a less common type of commercial printing, this method is used for packaging or uneven surfaces, such as metal, plastic and fabrics. It produces high quality printing at low cost and high speed.
  5. Large format printing: used to print out large images, such as banners and billboards. This type of printing allows for waterproofing, and offers a high quality, full colour finish that’s guaranteed to capture attention!

Final Thoughts

Any type of marketing is good marketing, particularly if it gets your name out to the right people at the right time. Whether you’re prepping for a tradeshow or you’re simply after some branded gifts for clients or uniforms for staff, a quality commercial printing company will provide everything you need.