The expansion of the fashion industry is astounding, and one of the most common and successful types of eCommerce businesses is the online clothing store.
However, operating a successful online store comes with a wide variety of obstacles to overcome. It’s not an easy task to outperform competitors, and you’ll most certainly require some assistance along the road.
That’s why we have some great tools for your business.
Table of Contents
ERP Software
Companies in clothing manufacturing, wholesaling and retailing that want to thrive in today’s competitive environment need to synchronize their business operations, reduce their costs, and continually collect data.
The implementation of specialized enterprise resource planning (ERP) software for the garment industry enables companies to successfully solve challenges faced by the industry, accomplish the expansion they desire, and earn an extraordinary return on investment.
Access to essential company data is more difficult when it is stored in multiple locations and on multiple platforms. That is why companies that manufacture textiles usually find that apparel ERP systems are advantageous. They consolidate data into a single platform and make it significantly simpler to obtain information in a format that can be accessed.
Some of the apparel ERP solutions can be rather pricey, and if you are interested in making an investment, a product such as this one comes at a predetermined cost. You won’t have to pay anything extra because it has everything you could possibly require, which may help you save a lot of time as well as money.
Office 365
Numerous businesses look for ways to be as efficient as possible. Any organization works better when people can easily create, work together, and talk to each other. This is where Office 365 comes into play.
Office 365 is a set of tools from Microsoft, and it includes Word, Exchange, Excel, SharePoint, and more. It is a cloud-based service, so users can use all of its features from almost any part of the world and on any device.
Office 365 is completely safe with strong security measures, like two-factor authentication, which makes sure that if an unauthorized person gets on your device, they can’t get to your files.
This software offers a plethora of great functionalities. However, your employees have to know how to use it correctly. If this is a problem, you should definitely hire an Office 365 consultant to help your business out. These experts will know how your business can make great use of this software solution.
Virtual Fitting Rooms
Online fashion stores have to deal with returns all the time, which is frustrating. The National Retail Federation claims that about 18% of online clothing purchases are returned, but most people think that the real number is much higher.
Whatever the case, there are many fitting solutions for websites these days, and online clothing stores offer a solution that can help cut down on return rates.
Virtual dressing rooms are now the norm in the business world. They reduce returns and boost engagement by getting people to look at more pages, which is a key sign of a better customer experience.
But how does going into the dressing room and talking to the customer compare to the experience of shopping online?
In the eCommerce market, a virtual fitting room tries to make you feel like you are in a physical dressing room. Many businesses are starting to use this feature, and it’s definitely part of the future of this industry.
Analytics
Measuring can help you figure out which of your items are the most popular, what content gets shared the most on social media, and how much time people spend on your website.
Analytics tools can help you figure out what your customers want and how they act. When you have this information, it’s easy to add more popular products. Also, if the data shows that most people visit your website in the late afternoon, you can set up your website to post automatically at that time.
You can also find out who your core customers are and where they come from by tracking your website. Figuring out who you want to reach will help you connect with them and get good feedback.
Chatbots
A lot of high-end fashion companies, like Burberry, Tommy Hilfiger, and Sephora, use chatbots to make the customer experience as unique as possible.
Chatbots can be a very useful tool for brands because they improve the customer experience and bring in new customers. Additionally, they offer not only direct commercial services but also entertainment related to the brand, like backstage views and highlights from the latest fashion show.
A business can save money by using a chatbot to provide important advisory services, since maintaining a chatbot is cheaper than hiring a person to do the same job.
The online store’s conversion rate is likely to go up if it has a chatbot that keeps the customer interested from the first contact to the checkout process.
Final Words
Customers who shop online expect a similar experience to that of shopping at a brick-and-mortar location. Because of technology’s rapid advancements, adjusting the online experience of fashion buyers is getting easier for fashion enterprises.
That’s why you shouldn’t wait for too long. Instead, take full advantage of what tech has to offer and implement these tools as soon as possible.
