Postcards are reliable marketing tools which you can use to increase the client base of your company. By using postcards as opposed to other marketing strategies, you have the option of customizing them to ensure that all your preferences are met. At Mixbook, you will get customized postcards which will help your business boom at a friendly cost. This will save you time and money as opposed to experimenting on the most productive advertising strategy for your business. Below are the benefits of using Mixbook’s save the date postcards.
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Affordability
Even if your business is a startup, you will realize that Mixbook postcards are affordable and you have the liberty of choosing the number of cards to be produced. To start with, you can settle for a few postcards and simple design, and then improve gradually as the business gains more revenue. This will help your business flourish within a short duration and without financial strain.
Competitive Advantage
By advertising your business in a newspaper, your competitors will learn about it and will most likely look for ways to out-smart you. However, since postcards are privately sent to potential consumers, it will be very hard for your competitors to learn about it. Also, if they happen to learn about it, it will be after a long period within which you will have increased your client base.
Easy to Track the Results
After sending the postcard, you will definitely know whether it makes a positive impact on your business. For example, you can tell the client to come with the card to your store for you to give them a special discount. Alternatively, you can include an ordering code which will help you know whether they make online purchases.
Versatility
You can use postcards to lure existing and prospective customers to your store. Better still, a postcard doesn’t have to be sent through the mail since you can also use it as a hang-tag, oversize business card, or even a mini-information sheet.
Helps Brand the Business
If you have a regular postcard mailing program, you will gain reputation from your clients and they will notice your postcard at first sight. This is good for your business since consumers will prioritize reading your postcard over the other mails they receive. As such, the probability of your cards ending up unread will be very low.
Easy to Test and Offer
If you have a new offer, you can include it in your postcard and mail them to a few consumers. To determine whether the offer is appealing, you should track the number of people responding to it. If the number of respondents is satisfying, you can proceed to roll out the offer to more consumers.
Saves Time
The messages engraved in the postcard are in large fonts which eases the reading. Also, considering that postcards are not sealed in an envelope, the person reading it will not go through much hassle.
Easy to carry and Store
Postcards come in small sizes hence the target consumers will have an easy time carrying them around. The averagely sized postcard can easily fit in the pocket, which is very convenient. When it comes to storage, they will not take much of your space as compared to newspapers and other forms of advertising.
In conclusion
If you are seeking to market your business, the best way to go about is by using postcards. At Mixbook, you can get customized save the date postcards that will help you build your client base. Considering that these cards are affordable, you will not have financial strain even when advertising a business startup.
