For Microsoft, a little happens, to attract the attention of many eye. This time Microsoft's Windows software themselves to a tide big move, launched online edition, and advocated by Live model, a network of its who give manner, obvious and the Internet to Mr Big shots. In fact, Microsoft 'on the Internet has a long history, and also would have took a fancy to this piece of fertile land. Microsoft once long ago to launch its own.net strategy, but unfortunately, to get along while concept of Microsoft failed to work out their own fruit, instead let Google and Yahoo such competition increasingly powerful, especially Google is to let Wall Street for the arriving, let Microsoft really felt as back thorn, the more bitter with whom say...
Microsoft set
A few days ago, Microsoft announced a new Internet service strategy, and the strategy is based on its flagship Windows and Office products based. Microsoft chairman Bill Gates announced this strategy, said: "for each, this is a big change." Bill Gates obviously for its own strategy is full of dreams. Of course also due to the Internet's second of the heat wave, gave Bill Gates such confidence.
In order to resist the pressure from the Internet the upstart Google, Microsoft local time in the United States on November 1, launched a new strategy, roll out Windows Live and Office Live, aims to make the company core Windows operating system and Office products better adapt to the needs of Internet users. The strategy are seen as the company the largest strategic changes in five years. The Windows Live and Office Live called the strategy will use advertising and order business model, to the Internet users with software services. Apparently Microsoft also know that the core of the network is building in free on the basis of the accumulation of the user. With a large user groups in after, advertising nature also will come, and at the same time, other items for fee collection natural ripe.
According to the new Internet plan, Microsoft will put the MSN departments for what we are familiar with many of the products to integration, called Windows Live into the new brand. The move will integrate the Microsoft information service contents, instead of the new email service Hotmail, network security, material (data) storage and other functions, and the function in all can get online. In the new plan, Microsoft will launch three levels of service, the first is the advertising support of free services; The second is to provide more features low subscription fee; The third is the price is higher, and includes all of the senior service function. Progressive a profit model, is to study the Internet after Microsoft's strategy, to believe that this model itself does not have a problem.
Microsoft is an apparent to catch the opportunities brought by Internet. At present, Microsoft's dominance is by Google and Yahoo's threat, whether Google or Yahoo are to offer consumers more based on network of free software and services. Under the impact of the Internet, what data should be on the Internet, what's the existence of computer hard disk, the boundaries between the two was gradually fuzzy. The trend of the operating system allows the user to rely on gradually diminished.
In the Internet's powerful, tempted by the single operating system users began to wonder if need a non network system about his long-term his behavior? I think this is Microsoft face an aggressive Internet the new-rich wannabes power often infringed one of the reasons? Of course, Microsoft after all is Microsoft, it has the ability for their own development and future planning, this is for his Internet plan steadily technology accumulation.
Bill Gates said: "this is our development strategy of a profound change. Microsoft going through great changes." Bill Gates why do you say so? In fact, Microsoft's biggest change in the launch of the Office Live software, Microsoft hope that through this software system to help in the small trading, to maintain and used for email, schedule, spreadsheet and word processing. This system allows users in the Internet use of word processing software and other software application and can in a secure website file storage and you don't have stored in the PC drive.
Analysts said this was real Microsoft launched to Google to counterattack. Part of the analysts believe the new Windows and Office of Microsoft products new increase network service fist, Microsoft is expected to improve the business income. Of course, Microsoft adjust the development strategy, is put forward in order to adapt to the Internet opportunities and challenges, and protect its core business (computer software license).
Microsoft $40 billion into the money, the flagship products based on, seems to want to make a hard battle. Google repeatedly let Microsoft felt uncomfortable, it seems that this Microsoft to face the competition.
Gathering originative power
In order to be able to make them in a relatively advantageous position, Microsoft, of course, also do not forget the Internet power savings. In the MSN and yahoo messenger interconnected after signed agreement, add in the search engine business effort, and E-mail, network security market accumulation, Microsoft has been in power for their reserves.
In order to achieve their goals, Microsoft has acquired folder to share the company (FolderShare). FolderShare service can help computer users to share and synchronize their large files, and without the use of email, burn a CD or send messages to the network. This is what we call the network hard disk. Microsoft says, FolderShare company in 2002 by ByteTaxi company's establishment and operation. FoldShare technology can let users through any web browser to remote and illicit close way to call their own files.
Microsoft is responsible for communication service and member platform MSN group, vice President of Irving said, Microsoft Windows Live will integrate the FolderShare technology, Windows Live is Microsoft released a new network service, it can let users from your hard drive in removing some Microsoft applications. Obviously, Microsoft has the understanding of the network to what is the advantage of network and help people can bring what kind of convenient.
And, Microsoft also acquired a Swiss small software company Media-stream. Com, this company with small and medium-sized enterprise development of Internet phone technology. When eBay purchase of Skype, people actually have felt it network technology is the future of the Internet phone a hot, as long as it is on the network can bring convenience to the majority of Internet users to the project can be expected and longings, Microsoft intervention in the market is self-evident. Microsoft says it will in the email, instant messaging and other forms of communication tools in the Media-stream of technology.
Microsoft hope in the launch of new web site on Windows Live, build a new platform, and to remove part of the application of the computer hard disk to rely on. Although early next year to begin testing Windows Live temporarily can only provide some of the service is very few, but, this change reflects Microsoft has realized as mobile computing equipment performance of more and more strong, with the home office, the line between began to become more and more fuzzy.
Windows Live is so far Microsoft online services in the areas most measures, Microsoft's rival Google, yahoo and other in this respect in the front had already left. Earlier this month, Google and Sun announced it will promoting cooperation online services, including provide office software, but did not give details.
Of course Microsoft still clung to their own disk operating system, gates said, both Windows Live or the one called Office Live service, will not replace the operating system or word processing, spreadsheet and other installed in the personal computer hard disk of the popular software status.
Microsoft says, Office Live to target is the global 28 million small businesses. It will have some can enhance Office software function of the elements, in addition is entirely independent operation.
