According to Microsoft's statement said, in the active support of hardware manufacturers and their marketing efforts, driven by Windows Phone mobile platform has the potential of two or three years in the future will smartphone market share increased to 20%. Microsoft Windows Phone marketing chief AXiM burke (Achim Berg) says, market research firm IDC and Gartner predict Windows Phone in 2015 years of market share will reach 20% is conservative. Microsoft insisted that Windows Phone will get in the past few years in loss to the apple iPhone and Android mobile Phone market share.
Microsoft will release new to Europe increased "mango" version of Windows Phone 7 mobile operating system. In early October launch HTC two of smart phones will use this operating system.
Bloomberg said, "Radar" and "Titan" two paragraphs of the smart phone advertising sales promotion activity will soon begin. HTC and Microsoft will cooperate global sales personnel training so as to better show these cell phones. Microsoft hopes the user group of young increase for the first time users and women users to capture the market share of the opponent.
In the Middle East, HTC in Europe and Africa, President of the Florida and Anne Fletcher (Florian Seiche) in an interview, said HTC feedback received is very positive. HTC, this year for that faster growth momentum and attract large consumer offers a great opportunity.