Microsoft 13, advertising business department was announced, and hope in 2010 for $80 billion expected scale Internet advertising market place.
New advertising business department called "advertisers and publishers solutions department", by Microsoft has just the acquisition of network advertisers aQuantive CEO Brian mike Andrews as director of the department.
Microsoft has just $6 billion in to complete the purchase price aQuantive, this is the largest since Microsoft a takeover, also is the recent acquisition of Internet advertising industry agitation the largest a deal. This acquisition is the Microsoft network advertising market development strategy, and it is an important part of Google and yahoo, large enterprise are all eager to in the rapid growth of a firm foothold in the market.
Microsoft outlook 2010 expected this year, the network advertising sales will increase by 20%, the company aQuantive deal won't purchase on its fiscal 2008 a big impact on earnings forecasts.
It is reported, Google has proposed $3.1 billion acquisition of online advertising company "double click", are now waiting for the government for approval. By Microsoft and other enterprise says this will make Google access to Internet advertising market too much control, the American antitrust officials are on the deal for research.