Running an ad without having access to modern marketing tools can be frustrating. Today, the whole world is using internet for everything they need and if you do not use the modern marketing marvels like pay per click marketing, you might find yourself and your business left out very soon. This guide may not make you the expert of pay per click advertising, but you are sure to learn and understand some of the basic facts which would help you plan and execute apt advertising campaign.

It is good to understand everything about PPC campaigns especially before you get in touch with the AdWords management Toronto and get started. It will give you the working knowledge of the concept that is going to help you drive more and more traffic to your website.

What is pay per click advertising?

In simple words, pay per click marketing is where you pay each time someone clicks on your ad using search engines online. You might be familiar with the concept, but knowing in details needs to be done through the right source. However, with this form of advertising things remain under your control. You can fix a budget and decide how many clicks would you like to get each day.

There are some drawbacks of pay per click management which just like any other form of advertising you have to deal with. The first thing is that not every click will lead to conversion. It could be just someone gathering information or comparing the qualities as well as features of your product or service with your competitors. So, you have to track the clicks and monitor the intentions of your visitors. Analyzing the data will help you understand whether your pay per click marketing campaign is going on the right track or not.

History of pay per click advertising

During the early days of internet, nobody knew what to do to bring people to websites, what to charge for and what to give out for free. They did not know how to track the effectiveness of digital marketing and how much should it cost. PPC started in late 90s when companies used to pay GoTo.com, who introduced the concept, when someone clicked on their ad. It was a search engine and the idea was novel, paving way to developing the basics of today’s pay per click advertising.

Initially pay per click marketing allowed companies to pay only when a genuine customer clicked on the ad. They were able to analyze and track the success of ads and campaigns with time. Google launched AdWords in 2002 and worked on the flaws existing with PPC at that time. Today, you can save time, money and lot of your effort through pay per click advertising. One of the most important things that most businesses should know is that though Google is the biggest of all, it is not the only pay per click marketing company. Decide on your budget and expectations before you opt for PPC campaign for your business.